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Customer Experience

Guaranteeing Adoption by Managing Change

Watch how a Customer eXperience Platform (CXP) and the DATA (Digitize, Analyze, Transform, Activate) process guarantees adoption and provides sustainable value over time.

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Expect-More-Accept-LessBlogCustomer Experience
January 17, 2024

Expect More, Accept Less

Public sector companies in the financial sector in India are reporting record profits. However, a visit to any of their branch offices shows that nothing much has changed since the 80's. What explains this dichotomy?
Ranjit John
On Customer Experience — 3 LessonsBlogCustomer Experience
August 15, 2022

On Customer Experience — 3 Lessons

Why customer experience matters. Why perception matters. Read how small changes can make a big impact to your digital transformation.
Ranjit John
The HTML Form That Cost ₹5 CroresBlogCustomer Experience
March 6, 2021

The HTML Form That Cost ₹5 Crores

How do you measure the success of a city's digital transformation? By the rate of citizen adoption of its e-services. A resident will adopt an e-service if it is accessible, intuitive, and inclusive.
Ranjit John