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Customer Experience

Guaranteeing Adoption by Managing Change

Watch how a Customer eXperience Platform (CXP) and the DATA (Digitize, Analyze, Transform, Activate) process guarantees adoption and provides sustainable value over time.

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Digital Sovereignty and the Global SouthBlogCustomer Experience
December 8, 2025

Digital Sovereignty and the Global South

On a recent trip to Cape Town, South Africa, I realized how frictionless and borderless travel has become. A decade ago, visiting any country required you to exchange your dollars at the airport, and spend the local currency in town. Today, things are digital and cashless, with little need for…
Ranjit John
Expect-More-Accept-LessBlogCustomer Experience
January 17, 2024

Expect More, Accept Less

Public sector companies in the financial sector in India are reporting record profits. However, a visit to any of their branch offices shows that nothing much has changed since the 80's. What explains this dichotomy?
Ranjit John
On Customer Experience — 3 LessonsBlogCustomer Experience
August 15, 2022

On Customer Experience — 3 Lessons

Why customer experience matters. Why perception matters. Read how small changes can make a big impact to your digital transformation.
Ranjit John
The HTML Form That Cost ₹5 CroresBlogCustomer Experience
March 6, 2021

The HTML Form That Cost ₹5 Crores

How do you measure the success of a city's digital transformation? By the rate of citizen adoption of its e-services. A resident will adopt an e-service if it is accessible, intuitive, and inclusive.
Ranjit John