Articles on

Customer Experience


On Customer Experience — 3 Lessons

Why customer experience matters. Why perception matters. Read how small changes can make a big impact to your digital transformation.

Effective Email Marketing

How do you design an email marketing campaign that engages, informs, and is retentive? A guide to effective email marketing for designers.

Declutter to improve Design Efficiency

How do you ensure visual consistency across the enterprise? Read how the Hawkai Data design system maintains consistent branding across its products, apps, and services.

The HTML Form That Cost ₹5 Crores

How do you measure the success of a city's digital transformation? By the rate of citizen adoption of its e-services. A resident will adopt an e-service if it is accessible, intuitive, and inclusive.