August 17, 2023
Digital Transformation Guaranteed
Digital transformations fail in the gap between user expectation and user experience. Is there a way that we can guarantee the success of a digital transformation?
August 15, 2022
On Customer Experience — 3 Lessons
Why customer experience matters. Why perception matters. Read how small changes can make a big impact to your digital transformation.
June 20, 2022
Effective Email Marketing
How do you design an email marketing campaign that engages, informs, and is retentive? A guide to effective email marketing for designers.
April 25, 2022
Declutter to improve Design Efficiency
How do you ensure visual consistency across the enterprise? A guide to building a design system that maintains consistent branding across products, apps, and services.
January 12, 2022
Digital Transformation Accelerated
How do you increase customer engagement and retention? Start with the customer experience and work backwards to the data.
December 23, 2021
Digital Transformation Simplified
Change is constant, choice is infinite, customer is fickle. How do companies navigate uncertainty? By using data and by focusing on the customer experience.
March 6, 2021
The HTML Form That Cost ₹5 Crores
How do you measure the success of a city's digital transformation? By the rate of citizen adoption of its e-services. A resident will adopt an e-service if it is accessible, intuitive, and inclusive.
